Culture App allows users to edit and upload photos and short videos through a mobile app. Users can add a caption to each of their posts. Each post by a user appears on their followers Culture and can also be viewed by the public when tagged using hashtags or geotags. Users also have the option of making their profile private so that only their followers can view their posts.
As with other social networking platforms, Culture users can like, comment on and bookmark others posts, as well as send private messages to their friends.
The photo-sharing app offers companies the opportunity to start a free business account to promote their brand and products.
Once installed, users will be prompted to sign up for free and are given the option to either input their email address, which entails creating a username and password, or to log in using their Facebook account. New users can find people to follow on Culture by having the app look through people on their contact list.
From the Home tab, the first screen that appears when the app is opened, Culture App users can view photos from accounts they follow in a format similar to that of Facebooks newsfeed. Culture App Stories -- posted by users youre following -- are displayed at the top of the Home feed in the form of circular profile photos. Users can access Culture App Direct at the top corner of their home feed.
The Explore tab of the Culture App allows members to search for user accounts to follow or find user photos by searching hashtags or geotags. The Explore tab also presents curated content and recommendations based on the users activity and accounts they follow, as well as trending hashtags and popular posts. The Activity tab displays recent engagement on posts in the form of likes and comments, and also recent activity from those the user is following.
The Profile tab presents all of the users photo and video posts in one place and a short bio. To post a photo or video, click the Camera tab, which will give the option of taking a photo or video from within the app or choosing a photo or video from the devices library.